According to Analysis International's senior New Media analyst, Fu Xinghua, Paris based
Meetic.com, Europe's leading Web matchmaker has made a $20 million investment in eFriendsNet or China's Yeeyoo.com. The proliferation of online dating websites is not lost on the New China. The abundance of these global social networks is an advancement of the 1960s theories of American social psychologist Stanley Milgram. At that time, he stated that one person can know a stranger by six people at most who are linked to each other.

So China's online social networks are capitalizing on the small world method achieved with a simple click.