China is becoming a nation of shoppers. So I appreciated the piece by Shaun Rein on China's Rising Retail Market over at China business success stories earlier this month.

Rein's article, originally published in Business Week, puts some math to shopping trends and patterns in China's retail sector. Rein focuses on market research (he runs the China Market Research Group). His article is based on interviews with 500 Chinese in 10 cities.

According to Rein, Chinese youth intend to spend "considerably more" in 2008 than they did in 2007. He says that multinationals had better start thinking young.

I enjoyed Rein's article. You will, too. Read China's Rising Retail Market...


© Yoshimai