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IPOs
by Greg Cruey on July 15, 2007

According to the Reuters news service, Perfect World has filed with the Securities and Exchange Commission for a $100 million listing under the stock symbol PWRD. Underwriters for the IPO will include Morgan Stanley, Susquehanna Financial Group, cibc world markets and Credit Suisse.
The move to go public in the U.S. is no surprise to Perfect World enthusiasts. Perfect World began working with the American firm Levelup in 2006 to bring its "cutting edge fantasy" games to the U.S. market. Perfect World produces games in the massively multiplayer online role-playing game, or "MMORPG," genre.
Perfect World's most popular game is valled "Perfect World International." It is a role play game set in a fantasy version of historic China. Content from traditional Chinese martial arts novels is incorporated into the game. But the game has characteristics of non-MMORPG virtual world games. Players spend real money to buy game items for their characters. Part of the success of Perfect World has been the variety of items available for player to purchase in order to individualize their characters.
First quarter profits for perfect World in 2007 came to over $5 million; revenues for the quarter came in at above $11 million according to Reuters.
The expected price per share will be between $12 and $14 each.
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