One Key to Success: The Bi-Cultural Consultant

Filed in archive Entrepreneurship on January 7, 2009

From a business perspective, the main barrier to success in China is culture. Cultural difference between a European, Australian or American businessman and his Chinese partner can lead to problems in communication, trust, and understanding each other's expectations. The solution? A bi-cultural consultant...

Do you really need a consultant? Consider this when you think about doing business in China:

Many of its fundamental structures are very different and without the understanding of these differences, companies are only going to "stumble in the dark", not knowing how business is conducted.

China Business Success Stories has an excellent article this week on the importance of a bi-cultural consultant and the role that such a consultant can play in you partnership in China. You can read their article here.


Photo courtesy of iStockphoto, Image# 5715430