Mobile Gaming Market Boosted by 3G Networks

Filed in archive Innovation on January 24, 2006

Analysys International, a leading Internet-based business information service provider, says that China's mobile gaming market size reached RMB 1.44 billion in 2005 and the industry will enter a stable growth period with high profit value soon in its research report on China Mobile Gaming Market Development.

According to the research, the number of Chinese mobile gaming subscribers reached 15.2 million in 2005 and the market size was RMB 1.44 billion. Analysys International says that in 2006 mobile gaming subscribers will reach 19.5 million and the market size is expected to reach RMB 2.24 billion.

China intends to build a stand-alone national mobile network based on TD-SCDMA, a home-grown standard for third-generation (3G) wireless telecoms service, according to the official
Xinhua news agency.

Terminals are the key factor affecting the development of China's mobile gaming market. Although China has 390 million mobile phone subscribers, among them less than one third are mobile gaming subscribers whose handsets support data services.

"In 2006, as more and more people use smart phones and 3G networks put into commercial use, demands for mobile phone game products will be greatly provoked. Commercialization of 3G networks in 2006 will enable SPs to provide comprehensive data services. As service fees fall and users' experiences are continuouly improved, more users will subscribe to mobile gaming services," says Fu Xinghua, a senior analyst from Analysys International, "3G also provides various possibilities for business model innovation. Content providers, service providers and operators will get more proactively involved in cooperation to provide service packages on 4C and 4P to users. User-oriented marketing will also boost the entire market development."