Discount Printing: a Good Chinese Business Plan

Filed in archive Entrepreneurship , Quick introduction on May 25, 2010

© Mike Johnston


Discount Printing can be an important part of running a business in China. There are a couple of reasons...

Many American's don't understand that businesses in China succeed based on cheap labor alone. They also beat their competition from other countries because they function on a smaller profit margin. So any time they can find a discount, that works well for their business model. Printing is no exception.

The second reason is that information in China travels through many channels. Traditional channels. The Internet is a powerful thing. But while Baidu may be all the rage among Chinese young people, Internet use drops off as your try and reach markets that are older than 30. So you have to have marketing material - flyers, pamphlets, brochures, etc. And that means printing stuff.

You don't have to use printed materials in China. You can just make do with a smaller customer base. And age isn't the only consideration. Internet use is more urban than rural in China. And the farther you get from Shanghai, Beijing, and Hong Kong, the less you can rely on it.